Over the last month or so I’ve been working on a couple of fun elements for email solutions provider Pure360′s new global website – www.pure360.com.
The first is the “Choose a Plan” tool. Pure360′s solutions come in a number of plans, so the tool asks a number of questions in order to predict what plan might suit them best. This not only showcases some of Pure360′s advances features, but is also helpful as a pre-sales and lead generation tool.
To make things more fun we’ve made the tool look like a fruit machine, right down to the spinning wheels. We thought about adding sound, but we were a little concerned it might cause some red faces. In terms of technology, it’s all been done in JavaScript using the ever-useful JQuery framework, so it even runs on iOS devices such as iPhones and iPads.
The tool’s been really well received, and has already resulted in new customers for Pure360. You can see it for yourself at http://www.pure360.com/email-marketing-plans.
The second is a “Spot the Difference” game, where winners attempt to spot five differences to be entered into a prize draw to win Olympic tickets.
It’s a pretty simple game, again, made using JavaScript for the benefit of those without Flash. Sure, there are ways to cheat, but the main purpose is lead-generation, so we didn’t need to make it ultra-secure. Take a look at http://www.pure360.com/spot-the-difference.















