One of advertising’s greats, an American called Fairfax Cone, once said that:
“Advertising is what you do when you can’t be there in person”
Of course he was writing before the advent of the web, but it’s pretty safe to say that the web is your opportunity to put yourself in front of pretty much anybody in the world.
We can help you do that in a number of ways…
Firstly, by building you a great looking website that is accessible, easy to find and easy to use. That’s not as easy as it sounds. The content has to be organised so it’s easy to navigate, designs have to be tweaked to work on all the different browsers out there, copy is optimised so your site can be found on search engines and the layout designed so the site is accessible to users with visual impairments and other handicaps.
Once you’ve got a website, the next challenge is to make sure that it’s up to date and that visitors keep returning. To do that as cost effectively as possible we can implement content management systems for you and help train you and your staff to use them. These tools mean that you can update the website’s content yourself, usually using nothing more than a web browser. We can also add tools such as Google Analytics, which let you see how many visitors your site has been getting, and whether new features are generating traffic to the site.
As time goes on you may wish to make the site more interactive, and of course we can help you add items such as online stores, payment systems and links to your other systems so your clients can manage their accounts with you online.
Of course if you’ve already got a website, and perhaps even a web team, we’re still happy to help out, and can provide an objective outside view in the form of usability and benchmarking reports.
If you’re still interested, give us a call on the number above, or take a look at some of the projects we’ve done for clients like Promat, MacIvor Grant and Pure360.
